From Inside.com:
Has the Pokémon TV craze ended?
Rembrandt
The program that was changing children's television six months ago has quietly receded into the Saturday-morning pack. Once invincible, the series now is sometimes beaten head-to-head,
and the block of programming it belongs to, Kids WB, has fallen out of the Nielsen lead on Saturday mornings and weekday afternoons.
One reason: Digimon, a Pokémon knockoff on Fox Kids, which now challenges Pokémon in early Saturday-morning time slots and on weekend afternoons. Digimon has, in fact, put Fox ahead of the WB in weekday kids ratings for each of the last nine weeks.
Kids WB is out there searching for the next big thing in children's television, and lately it can be found in Japan.
ABC has also successfully challenged Pokémon upon occasion. On June 17, for example, the second half-hour of One Saturday Morning (Doug and Recess) tied Pokémon at 9 a.m., with each scoring a 2.6 rating, 14 share among kids 2-11, while Fox's Digimon (2.4/13) finished just two-tenths of a
rating point behind.
But Pokémon is far from dead, last week it ruled the broadcast competition in the 10 a.m. half-hour with a 3.9/17. That was 5 shares better than ABC's second-place One Saturday Morning (primarily The Weekenders that half-hour, 2.7/12).
And Kids WB is out there searching as aggressively as anyone for the next big thing in children's television. June 17, for example, saw the WB's newest Japanese import, Cardcaptors (3.1/14), prevail against the 9:30 broadcast competition, beating another Digimon on Fox Kids, by 1 share.
Cardcaptors is scheduled to air weekly on Friday afternoons starting this fall.
All of this jockeying among the broadcast networks has allowed cable's Nickelodeon to take back control of the kids race on Saturday mornings. After losing the regular season to Kids WB, Nick is back in control this summer, having led Saturdays among kids 2-11 for 13 weeks in a row.
Nick is also pulling away on weekday afternoons, winning 15 weeks in a row. The last two weeks, Nick's weekday advantage has grown to an overwhelming 12 shares (3.4/22 vs. 1.9/10 for second-place Fox Kids).
While Pokémon isn't the craze it once was, Kids WB thinks it can re-energize the franchise this summer with such stunts as ''pick-and-click'' campaigns that allow kids to vote for the characters, episodes and villains they want featured on a particular telecast. There are also Kids WB
promotions in the works that will tie into the July 21 release of the next Pokémon theatrical movie. And the new fall season will see the arrival of plenty of original episodes, plus the launch of the next incarnation of the Pokémon series, Pokémon GS. More than 100 new Pokémon
characters will be introduced in the new version.
So any bet against Pokémon in the long term is a dangerous gamble. Veterans of children's television remember another imported Japanese hit that seemed like a passing fad in the mid-1990s. That series, Fox's Power Rangers, is still doing credible kid business today, having benefitted from
countless revisions and relaunches, all conceived initially for the Japanese audience but effective with American children as well.
Images from Fantasy Anime
Warner Bros Press Release
Rembrandt
The Power of One: The Pokémon 2000 Movie Special A first look at the new movie and behind-the-scenes details on the artists featured on the movie soundtrack, plus premiere highlights and profiles of some real-life kid heroes. The special airs nationally on The WB on Sunday, July 16, at 8
p.m. Eastern and Pacific time; airtimes may vary locally.
http://biz.yahoo.com/bw/000710/ca_warner_.html
Also worth mentioning:
Yahoo! Finance Story - Nickelodeon Scores Ratings Increases In 2nd Quarter To Lead Competitors In All Kid Dayparts
http://biz.yahoo.com/prnews/000627/ny_nickelo_3.html
Baby Blues Premiere Date
Rembrandt
LOS ANGELES (Zap2It.com) - The WB is premiering the animated sitcom "Baby Blues" on Friday July 28 at 8 p.m. ET.
First announced back in January, the half-hour series is based on the nationally syndicated comic strip from Rick Kirkman and Jerry Scott, who serve as co-executive producers on the show. The show was developed for Warner Bros. Television by Jeff Martin ("The Simpsons") and Pete
Ocko ("Weird Science").
The story follows new parents Darryl and Wanda McPherson as they struggle with the dual pressures of their new daughter, Zoe, and the dysfunctional family that lives next door. Mike O'Malley, of the short-lived NBC sitcom "The Mike O'Malley Show" and CBS' upcoming "Yes
Dear," is providing the voice for Darryl while Julia Sweeney ("Saturday Night Live," "It's Pat" ) is Wanda.
Further information can be found at the location below, in the official Warner Bros press release.
http://cgi.timewarner.com/cgi-bin/corp/news/index.cgi?
template=article&article_id=200231
